giffgaff™ – Social Media Newsroom

giffgaff, the UK’s first community-run mobile phone network launches today. With no call centres, contracts, shops or big budget TV advertising, the web 2.0 inspired business offers the public a genuine alternative to the existing big mobile networks.

Dubbed as ‘the Wikipedia of the mobile world’, giffgaff encourages customers to get involved and rewards them for every contribution they make. Community spirit earns points: this can include helping other members with queries, voicing opinions about how giffgaff should be run or simply spreading the word amongst their friends. Points are later exchanged for cash or a donation to a charity of the community’s choice.[...]

giffgaff, a new community-led mobile phone network is launching its first ever advertising campaign as it emerges from its beta phase. Debuting early next week, the national campaign is designed to engage and attract the millions of mobile users who are ready to embrace a new kind of mobile network run in conjunction with its [...]

James and Theo impersonated Lady GaGa and we gave them £5,000 and a pink trophy - we think they preferred the cash!